Blackberrys
01

Audit Overview

Your store's untapped revenue potential — and how to unlock it

Why We Created This Audit

We analyzed blackberrys.com the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Fashion & Apparel (Premium Menswear) stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.

3 Critical
5 Important
1 Opportunities

What We Analyzed

  • UX & Conversion Design9 findings
  • Performance & Speedvs 4 competitors
  • Technology & App StackPlatform + 13 apps
  • Industry BenchmarksFashion & Apparel (Premium Menswear)

Pages Analyzed

  • Homepage1 findings
  • Collection Pages1 findings
  • Product Pages (PDP)6 findings
  • Cart & Checkout1 findings
Growisto This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
02

Performance & Technology

Speed benchmarks, Core Web Vitals, and technology assessment for Blackberrys

70

Mobile PageSpeed Score

A mobile lab score of 70 - the fastest of the five menswear stores benchmarked, with one gap: taps respond slower than Google's bar for real shoppers.

Competitive Comparison

Benchmarked against 4 leading Fashion & Apparel (Premium Menswear) stores in your market

Store Mobile Score Desktop Score Mobile LCP Mobile CLS Mobile TBT
Blackberrys (Client)70947.7s0.0000ms
Rare Rabbit684619.0s0.0000ms
Snitch383530.4s0.156844ms
The Bear House295541.3s0.0902,132ms
Andamen263619.4s0.0473,622ms
Good
Needs Improvement
Poor

⚠ Note: Rare Rabbit, Snitch, The Bear House, Andamen score lower than Blackberrys on mobile PageSpeed. This reflects the Fashion & Apparel (Premium Menswear) category average — even established brands in this space struggle with mobile performance. The opportunity is to leapfrog the category, not just match it.

⚡ A 1-second delay in mobile load time can reduce conversions by up to 7%. For every 100ms improvement in LCP, conversion rates increase by ~0.4%. Source: Google/Deloitte, 2024

Core Web Vitals — Google's UX Quality Signals

Sites failing Core Web Vitals may rank lower in Google mobile search results

⚠ 2 of 5 Core Web Vitals passed
LCP How fast content appears
7.7s
Target: ≤ 2.5s
Fail (lab) · 2.4s field (pass)
FCP First visual response
3.0s
Target: ≤ 1.8s
Needs work (lab) · 2.0s field
TBT Main thread blocking
0ms
Target: ≤ 200ms
Pass (lab)
CLS Visual stability
0.000
Target: ≤ 0.1
Pass (lab) · 0.02 field
INP Tap/click responsiveness
272ms
Target: ≤ 200ms
Needs Improvement (field data, page)

What This Means for Revenue

Blackberrys scores 70 on mobile in Google's lab test, ahead of Rare Rabbit (68), Snitch (38), The Bear House (29) and Andamen (26). Real visitors confirm it: Chrome field data puts the main image on screen in about 2.4s on mobile (inside Google's 2.5s bar) and the layout barely moves. The one gap is responsiveness - in the field a tap takes about a quarter of a second to respond (INP 272ms, above Google's 200ms bar), while Rare Rabbit passes at 170ms. The search app's script is loaded twice, and app widgets (wishlist, WhatsApp pop-ups, upsell, smart cart) all compete for the phone's processor when a shopper taps; removing the duplicate and deferring non-essential app scripts is the lever. Speed is a strength to protect, so the bigger revenue opportunities in this deck sit in the shopping journey itself.

Technology Stack

✓ All technology areas are solid; the opportunity is on the storefront, not the tech base
Modern Platform

Platform

Shopify

Hosted Shopify store on blackberrys.com with a Shopify theme layer; scalable and PCI-compliant by default.

Prestige 10.5.2

Theme

Prestige 10.5.2 (custom 'Prestige 2.O BBTech')

  • Type: Premium Shopify theme (Prestige), heavily customised
  • Prestige 10.5.2 with a custom BBTech layer, a fixed bottom app-style navigation bar and a Shiprocket cart drawer
  • Rich filters (fit, fabric, collar) and colour swatches on collection cards
Shiprocket Checkout

Checkout & Payments

Shiprocket one-tap checkout (Fastrr) opened from a custom cart drawer via Shiprocket Checkout (underlying gateway not verified)

  • Guest checkout: Not tested (payment step not entered); the buy button launches the Shiprocket flow
  • Express checkout: The 'Buy Now' button shows Google Pay, PhonePe and Paytm marks and is powered by Shiprocket
  • UPI app marks on the buy button; Snapmint EMI offer on the product page

Technology Assessment

Blackberrys runs on Shopify with a customised Prestige 10.5.2 theme and a clean, fast storefront. Checkout is handled by Shiprocket with UPI marks and an EMI offer on the product page. The base is healthy; the gains sit in product page proof (reviews, returns note, recommendations), quick add on tiles and cards, and a fuller full-page cart.

03

UX & Conversion Findings

Page-by-page analysis with visual comparisons against top Fashion & Apparel (Premium Menswear) stores

Add a clear Shop Now button to the homepage banners so more visitors start shopping from the first screen
Blackberrys — Mobile
Blackberrys — Mobile
Andamen — Mobile
Andamen — Mobile
Observations
  • The big homepage banners show only a headline over the photo, with no button to tap.
  • Visitors see the most eye-catching part of the site but get no clear next step, so many scroll past or leave instead of entering a collection.
Recommendations
  • Add one bold button on each banner, such as Shop the Edit or Shop Wedding Suits, linked to the matching collection.
  • A clear button turns the banner into a shortcut into products and lifts clicks into collections.
  • Andamen puts a Shop Now button on its homepage banner - a standard practice for fashion brands.
Growing -- a visible hero button is common on the fashion brands benchmarked
Let shoppers pick a size and add to bag straight from the collection page so buying takes fewer steps
Blackberrys — Mobile
Blackberrys — Mobile
Rare Rabbit — Mobile
Rare Rabbit — Mobile
Observations
  • Shirt tiles show the photo, price, rating and colours, but there is no way to choose a size or add to bag.
  • Every shirt has to be opened one by one, which slows comparison and loses shoppers who want to buy quickly.
Recommendations
  • Add a small bag icon on each tile that opens a size picker and adds the shirt to the bag.
  • Fewer steps between browsing and the bag means more add-to-carts, especially from repeat buyers who know their size.
  • Rare Rabbit shows a quick-add bag icon on every collection tile - a common best practice among fashion brands.
Growing -- quick add on collection cards is common on the fashion brands benchmarked
Show an easy returns and exchange promise right under the add to cart button so shoppers buy with confidence
Blackberrys — Mobile
Blackberrys — Mobile
The Bear House — Mobile
The Bear House — Mobile
Observations
  • The buying area covers size chart, coupon, EMI and delivery check, but says nothing about returns or exchange.
  • The returns policy sits only in the footer, so a shopper unsure about fit hesitates at the exact moment of decision.
Recommendations
  • Add one short line under add to cart about easy exchange and free in-store alteration, linked to the full policy.
  • Removing the fear of a wrong fit reduces hesitation and lifts add-to-cart on fitted shirts and suits.
  • The Bear House shows its easy return and exchange promise directly below the buy buttons - a standard practice for fashion stores.
Standard -- a visible returns or exchange policy on the product page is expected in fashion
Show matching items and similar styles on the product page so shoppers build full outfits and spend more
Blackberrys — Mobile
Blackberrys — Mobile
Snitch — Mobile
Snitch — Mobile
Observations
  • Below the product details the page ends straight into the footer, with no related or similar products.
  • The styling tip suggests pairing trousers and shoes, but none are shown, so shoppers who are not convinced have nowhere to go but back.
Recommendations
  • Add a Complete the Look row with matching trousers, belts and shoes, plus a Similar Styles row.
  • Outfit suggestions raise items per order and keep undecided shoppers browsing instead of leaving.
  • Snitch offers pairing suggestions and a You May Also Like row on its product page - a standard practice for fashion brands.
Standard -- product recommendations on the product page are common on the fashion brands benchmarked
Show the free shipping and express delivery promise next to the add to cart button so the benefit helps close the sale
Blackberrys — Mobile
Blackberrys — Mobile
Andamen — Mobile
Andamen — Mobile
Observations
  • Free shipping and express delivery are only mentioned after a product is added to the bag.
  • Shoppers comparing prices on the product page do not see the delivery benefit, so it does nothing to win the decision.
Recommendations
  • Add a short line under add to cart: free shipping, with the express delivery promise.
  • Seeing the delivery benefit before deciding removes a key worry and nudges more shoppers to add to bag.
  • Andamen shows free shipping, easy returns and fast dispatch right under its main buy button - a common best practice.
Growing -- a free shipping callout near the buy button is common on the fashion brands benchmarked
Add a Buy Now button beside add to cart so ready-to-buy shoppers reach checkout faster
Blackberrys — Mobile
Blackberrys — Mobile
The Bear House — Mobile
The Bear House — Mobile
Observations
  • The product page has only an add to cart button, so every shopper must open the bag before they can check out.
  • Shoppers who already know what they want take the longer route, and some drop off along the way.
Recommendations
  • Add a Buy Now button next to add to cart that goes straight to checkout with the chosen size.
  • A shorter path for decided shoppers lifts checkout starts while add to cart stays the main option for browsers.
  • The Bear House shows Buy Now right beside Add to Cart on its product page - a common practice among fashion brands.
Growing -- a direct buy button on the product page is seen on some fashion brands benchmarked
Show sold-out sizes with a Notify Me option so shoppers who miss their size can still be won back
Blackberrys — Mobile
Blackberrys — Mobile
Rare Rabbit — Mobile
Rare Rabbit — Mobile
Observations
  • Sizes that are out of stock simply disappear from the size row, with no back in stock option.
  • A shopper whose size is missing assumes it was never made and leaves, and the brand loses a ready buyer with no way to follow up.
Recommendations
  • Keep every size visible, cross out the sold-out ones and offer a Notify Me sign-up on tap.
  • Back in stock alerts bring shoppers back to buy and grow the email and WhatsApp list at the same time.
  • Rare Rabbit shows crossed-out sizes with a Notify Me link under each - a common best practice for fashion stores.
Growing -- size-level stock handling is seen on some fashion brands benchmarked
Show the model's height and the size he wears next to the size selector so shoppers choose the right fit first time
Blackberrys — Mobile
Blackberrys — Mobile
Andamen — Mobile
Andamen — Mobile
Observations
  • The photos and size area never say how tall the model is or which size he is wearing.
  • Shoppers cannot relate the photos to their own build, so they guess, hesitate, or order the wrong size and return it.
Recommendations
  • Add one line under the size selector with the model's height, chest and the size he is wearing.
  • Clear fit guidance builds confidence to add to bag and cuts size-related returns.
  • Andamen states its model's height, chest and size worn right under the size selector - a standard practice for fashion brands.
Standard -- a size reference for the model is expected on fashion product pages
Show a spend-more progress bar in the cart so shoppers add one more item to unlock the discount
Blackberrys — Mobile
Blackberrys — Mobile
Rare Rabbit — Mobile
Rare Rabbit — Mobile
Observations
  • The product page promotes a discount above a minimum spend, but the cart only shows a coupon box.
  • A shopper with one item gets no cue that a small top-up would unlock the offer, so the chance to grow the order is missed.
Recommendations
  • Add a progress bar at the top of the cart showing how close the shopper is to the discount, updating live.
  • A visible goal encourages one more item and lifts average order value.
  • Rare Rabbit shows a tiered progress bar for free shipping and extra discounts in its cart - a common best practice.
Growing -- spend-more progress in the cart is common on the fashion brands benchmarked
04

App Ecosystem

What's installed vs what's missing from best-in-class Fashion & Apparel (Premium Menswear) stores

13 Apps
Detected
3 Critical Categories
Missing

Present (13)

✓
Judge.me
Reviews & Ratings
Widget live on product pages and feeds ratings on cards, but the audited product shows 'Be the first to write a review'
⚠
✓
Shiprocket Checkout (Fastrr)
Checkout & Login
Buy Now flow with UPI app marks; also drives the SMS login pop-up offering a welcome discount
✓
✓
Shiprocket Smart Cart drawer
Cart Drawer & Cross-sell
Drawer has coupon box, You May Also Like, The Finishing Touch and a bill summary; the full cart page lacks all of these
✓
✓
Snapmint
EMI / BNPL
Monthly instalment offer shown on the product page
✓
✓
AI Sticky Add to Cart
Sticky Add to Cart
Sticky bar with size chips appears after scrolling past the main button on mobile
✓
✓
Size chart and calculator app
Size & Fit
Size chart modal with a size calculator and a Know Your Fit guide; vendor not confirmed
✓
✓
Storista
Mobile Navigation / Chat
Fixed bottom bar (Home, New, Orders, Account, Chat) overlays page content on every page
⚠
✓
Bitespeed
WhatsApp / Pop-ups
Beacon element present on every page
✓
✓
Searchtap
Search
Search icon opens search from the header
✓
✓
Wishlist app
Wishlist
Heart icon on cards, product page and header
✓
✓
Microsoft Clarity
Session Recording
✓
✓
Google Tag Manager / GA4 / Google Ads
Analytics
✓
✓
Meta Pixel and Microsoft UET
Advertising
✓

Missing (3)

✗
Product Recommendations (Rebuy / LimeSpot / Wiser) Critical
Cross-sell & Outfit Building
💰 Higher basket size from shirt plus trouser plus belt looks
Cross-sell on the product page present on 8/10 benchmarked fashion stores
✗
Quick Add / Quick View (Kwik Add or similar) Critical
Product Discovery
📈 Fewer taps from tile or card to bag
Quick add on cards is a growing pattern on the fashion brands benchmarked
✗
Review Request Automation (Judge.me flows / Okendo) Critical
Reviews & Social Proof
📈 Reviews and photo proof on more products
Customer reviews on the product page present on 7/10 benchmarked fashion stores

App Stack Assessment

13 apps detected, 3 critical gaps identified

Growisto

Confidential — Prepared for Blackberrys by Growisto | October 2026

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